We built Trackhouse Racing a Flutter iPad app for VIP guests in the NASCAR pit box, Jumbotron screens that reuse its data, and a local server that keeps telemetry and video flowing when the track’s network jams.
- where the real brief showed up
- Daytona
- connected pieces for race day
- 3
- the one app Trackhouse asked for
- iPad
The Trackhouse pit box iPad, with van Gisbergen’s 88 and Suárez’s 99 on a live track map, and a switch that jams the track’s network. When it is jammed, the pit box server keeps the feed running and the iPad keeps updating.
01The ask
An iPad app for the pit box. Simple enough.
Trackhouse Entertainment Group owns and runs the Trackhouse Racing Team in the NASCAR Cup Series. Founded by Justin Marks, it sets out to merge racing, entertainment, and storytelling, for new audiences and for its sponsors.
The ask was an iPad app for VIP guests in the pit box, a digital brochure about the team, the drivers, and race day.
In their words
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“F1 is the world’s gold standard, and this interactive user experience positions Trackhouse among the best that motorsports currently offers.”
CRO, Trackhouse Entertainment Group Andrew Lukanich
02The reframe
A brochure would have checked the box.
So we mapped the whole VIP day, before, during, and after the race, and built Flutter prototypes we could put in front of real guests in the pit.
Overlapping rounds of design research and prototyping settled what mattered. Newcomers needed context for what they were seeing, VIPs needed to track their car wherever they stood, and everyone wanted a connection to the team, the drivers, and each other that lasted past one device.
03The build
Built once for the iPad, reused on the Jumbotron.
The pit box iPad app is a real-time dashboard with car telemetry, in-car video, live race tracking, and evergreen team content.
Fans standing behind the pit box get branded Jumbotron screens that reuse the same core data and visualizations, with almost no new code. The same features and data pipelines can extend to kiosks and mobile apps.
04Under the hood
When the track’s network jams, the pit box doesn’t.
Race day buries the network. A localized pit box server on Mac minis, in a hybrid edge and cloud setup, keeps telemetry and media streams running through the congestion.
05What came next
Now the 88 talks back.
The same foundation now reaches fans beyond the pit box. For the Enjoy Illinois 300, the 88.vgv.ai activation on the Trackhouse 88 pairs 88Bot, an AI that role-plays the car using live race data, with a Flutter racing game anyone can play from the grandstand.
06What changed
Guests stopped piecing the race together.
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Guests
Closer to the race.
VIPs follow their car through telemetry, in-car video, and live tracking, wherever they stand.
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Sponsors
More to be seen.
Sponsors gained richer visibility across race day.
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Trackhouse
A foundation to build on.
One set of data and features serves the iPad and the Jumbotron, and it can extend to kiosks and mobile apps.
07If you’re next
What we’d tell a team in Trackhouse’s seat.
- 01
Go stand where your users stand. The brief changed as soon as we got on the ground at Daytona.
- 02
Prototype on site. A working Flutter build in front of real guests settles questions a slide deck can’t.
- 03
Design the data once. The pipeline behind one screen can feed the next with almost no new code.
- 04
Plan for a bad network. Anything live at a venue needs a local server that keeps going when the connection doesn’t.
Roll credits.
Who did what, and with which tools.
- Client
- Trackhouse Racing
- Our part
- Design researchRapid prototypingFlutter developmentPit box server
- Platforms
- iPadJumbotron displaysLocal pit box server
- Built with
- FlutterMac minis
Built by Very Good Ventures
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