One AI workflow, start to finish, with nothing left out.

This is our marketing team’s monthly newsletter workflow, laid out the way we build one in a Kickstart. If you want a template on how to automate one of your processes, like marketing, this kit is a good starting place.

Download the kit (PDF) Get the files (zip)

33 pages, and a zip of the same files. No email, no form.

What’s inside, week by week.

Each part is what we make in that week of a Kickstart, in the order we make it.

Week 1
Inputs and rubric

The five posts we published in October 2026, and the written definition of a good draft.
- 01-inputs/ The five posts
- rubric.md Four gates, four quality scores
Weeks 2–3
The skill and two runs

The instructions the AI follows, the first run and its score, the fix, and the second run.
- SKILL.md The skill, version 1.1
- 04-sample-*.md Two drafts, two scorecards
Week 4
The handoff

Owners, the monthly steps, the data rules, and what to change when the task changes.
- 05-handoff-checklist.md Owners, steps, rules, logs

Two runs, scored.

The first run passed at 10 out of 12. It put three posts about AI beside a lead story about an iPhone deadline, so we changed the skill and ran it again on the same posts. That loop is what weeks 2–3 are for.

Run 1 10/12 Three posts about AI sat beside a lead story about an iPhone deadline.
Run 2, skill v1.1 11/12 Same posts, after one change to the skill.

Both drafts and both scorecards are in the PDF

The same loop, at the size of an engineering team.

Our engineers run the same pattern with VGV Wingspan, our open-source Claude Code plugin. It works in four steps: brainstorm, plan, build, and review. Each step saves its result to a file the next step reads, and the review step runs five agents that check the work against our engineering standards. Marcus Twichel used it to build five Flutter apps in 30 days.

See how Marcus built five apps

Get Wingspan on GitHub