Built for the task in front of the user
The screen reflects what the user is trying to do right now, not a page designed for the average case.
with GenUI Accelerator
Bring one use case. Leave with a GenUI demo and an executive brief.
A six-week program from VGV and L+R for heads of product, CPOs, and innovation leads. No code required.
Applications close September 5. Next cohort starts October 5, 2026.
- Six weeks
- Your use case
- A demo and a brief
What is GenUI
GenUI builds the screen at runtime, not at design time.
Most products show every user the same fixed page, built months before anyone opened the app. GenUI assembles the interface around who each person is and what they need, in the moment. For the product leader, that means personalization at scale, without hand-building a separate screen for every case.
Read the VGV guide to GenUIAssembled in real time
The model puts together the buttons, charts, and forms on the spot, the way a good assistant would sketch what a person actually needs.
Adapts as the product grows
The interface changes as user needs change, so the product stays simple to use even as it does more.
The phone is one surface. GenUI composes them all.
Different customers bank in different ways. GenUI recomposes the experience for every surface, from a laptop to the kiosk in your branch lobby, delivering the right interface at the right moment.
Bank of VGV is our in-house demo brand, built to show what GenUI can do. In a real deployment, every surface is composed from your brand’s design system, components, and content.
Who it's for
For anyone ready to move their AI experience beyond plain text responses.
This is for the person who has to move a GenUI idea from interest to an approved investment, and who needs a broader leadership team on board before anything gets built. No engineering background required.
- You lead product, or you lead innovation, at your company.
- You see where an adaptive interface changes your roadmap.
- You need sign-off from a broader leadership team before anything gets built.
Why the program exists
The demo is the easy half.
GenUI tends to land on engineering's desk because it looks like a technology shift. The harder question comes first: where adaptive interfaces belong in the product, and whether they are worth building. In most companies, that question has no owner.
The case that follows the demo has to convince people who never saw it. That takes product strategy and an engineering cost estimate, built together, not passed between teams.
The Accelerator gives that question an owner for six weeks. VGV and L+R sit in the same sessions, so the strategy and the cost estimate get built at the same time.
What you walk away with
Six weeks. Two deliverables your board can act on.
Live workshops
Two 90-minute sessions a week with the VGV and L+R teams, plus 1:1 office hours in between.
Your own use case
In week two, your team picks one opportunity from your own product. Every session after builds on that pick, not a canned example.
A GenUI demo
Built on your use case, in your brand.
An executive brief
The problem, the demo, the investment required, and the path to production, in a form you can hand to your board.
How the six weeks run
Six weeks, from fundamentals to a funded case.
- Week 1
What is GenUI
Align on GenUI fundamentals and how adaptive interfaces work.
- Week 2
Confirm the problem
Pick one real opportunity from your product and confirm the problem it solves.
- Week 3
Design the solution
Design the solution around that opportunity, in your brand.
- Week 4
Define the configuration
Define the configuration and technical approach the demo will run on.
- Week 5
Build the demo
Build the demo with the VGV and L+R teams in the room.
- Week 6
Finalize the demo
Finalize the demo and the executive brief that makes the case to your board.
Apply now
Applications close September 5. Next cohort starts October 5, 2026.
Who runs it
One team in the room, not a handoff between two firms.
Very Good Ventures (VGV) is Google's top-recommended Flutter firm, with 250+ projects delivered for brands including Toyota and Universal. VGV brings the GenUI engineering and a record of shipping production Flutter applications at enterprise scale.
L+R (Levin+Riegner) is a strategy and design firm with experience in brand and digital product work. L+R brings the strategy, the foundational design, and years of running executive workshops.
The same VGV and L+R people are in every session from week one, so nothing gets handed off between firms or lost in translation.
The Accelerator runs virtually, open to teams anywhere. Teams who prefer to meet in person can join sessions at L+R's studios in Brooklyn, Barcelona, or Doha.
Product leaders don't need another GenUI demo. They need a credible answer to what it would look like in their product and what it would cost. Working with L+R lets us put strategy, design, and engineering in the same room to answer that.
The organizations that win with GenUI will be the ones that treat it as a product decision, not a technical experiment. This partnership is built around that idea.
FAQ
Questions before you apply
What is the GenUI Accelerator?
A six-week program from VGV and L+R. Each team brings one real use case from its own product and leaves with a GenUI demo built on that use case, plus an executive brief written to make the case to fund it.
Who should attend?
Heads of product, CPOs, and innovation leads who need to move GenUI from interest to an approved investment. No engineering background required.
What's the time commitment?
Two live 90-minute sessions a week, plus 1:1 office hours in between, for six weeks.
Do we have to meet in person?
No. The program runs virtually, open to teams anywhere. Teams who prefer in-person sessions can meet at L+R's studios in Brooklyn, Barcelona, or Doha.
How does selection work?
Cohorts stay small on purpose. Applications are read as they come in, not batched at the deadline.
What happens after week six?
You leave with a demo and a brief built to fund it. If your team is ready to build, VGV and L+R can stay on as one team, from strategy through delivery.
When does the next cohort start?
October 5, 2026. Applications close September 5, or when the cohort fills. Applying takes about three minutes.