Built for the task in front of the user
The screen reflects what the user is trying to do right now, not a page designed for the average case.
with GenUI Accelerator
Bring one use case. Leave with a GenUI demo and an executive brief.
A six-week program from VGV and L+R for heads of product, CPOs, and innovation leads. No code required.
Applications close September 5. Next cohort starts October 5, 2026.
- Six weeks
- Your use case
- A demo and a brief
What is GenUI
GenUI builds the screen at runtime, not at design time.
Most products show every user the same fixed page, built months before anyone opened the app. GenUI assembles the interface around who each person is and what they need, in the moment. For the product leader, that means personalization at scale, without hand-building a separate screen for every case.
Read the VGV guide to GenUIAssembled in real time
The model puts together the buttons, charts, and forms on the spot, the way a good assistant would sketch what a person actually needs.
Adapts as the product grows
The interface changes as user needs change, so the product stays simple to use even as it does more.
Use case ideas
Where GenUI fits.
Any product that asks a person to choose, fill in, or plan has room for a generative surface. Nine plays across three industries, each one a screen from an app someone already ships. Bring one of these, or one of your own. Our in-house brands carry the demos.
Financial Services
01“Help me decide”
Stop making customers compare.
A comparison table makes them do the work. GenUI composes the recommendation around their actual spending, ready to add to the wallet.
Composed fromSpending historyCard catalogLive offers
+8–15%
card application conversion when the choice is composed, not compared
Pilot target · vs. an untouched control
Step 1 of 3
Credit cards
All cardsRewardsFeeAPR
Rewards+ Visa2% back · $0 annual fee · 19.2% APR
Travel Elite3x points · $95 annual fee · 21.7% APR
Cash Basic1.5% back · $0 annual fee · 18.9% APR
Student Cash1% back · $0 annual fee · 16.4% APR
Rates and fees subject to credit approval. Terms apply.
Compare side by side
Composed for you
Your card, matched
Matched from 12 months of spending
Rewards+ Visa#1 fit · $0 fee
Travel Elite3x pts · $95 fee
Cash Basic1.5% · $0 fee
Fits how you spend61% groceries · 2% back
Intro bonus · $200Hit the spend in 3 weeks
Add to wallet
Financial Services
02“Set this up for me”
Skip the application.
Four dropdowns become one held offer, composed around income the bank already sees, a tap from funded.
Composed fromDeposit historyRate tableBudget line
+10–20%
application completion when the form asks only what it needs
Pilot target · vs. an untouched control
Step 1 of 4
Personal loan
Select ▾
Select ▾
36 months ▾
$ Enter amount
FixedVariable
* Required. 6.99–24.99% APR based on creditworthiness. Checking your rate generates a hard inquiry.
Check my rate
Composed for you
Your offer, ready
Pre-qualified · held for you$28,000 · 7.2% APR
$342 a month36 mo · autopay −0.25%
Funds land tomorrowStraight to checking
No credit pullVerified from deposits
Take the offer
Financial Services
03“Plan my month”
Don’t hand them a warning.
A static alert gives the customer homework. GenUI recomposes the month around the dip and holds what matters.
Composed fromCash-flow forecastBill calendarBuffer rules
+10–20%
support-call deflection when the answer is the screen itself
Pilot target · vs. an untouched control
Low balance alertChecking ··4417 may go negative on Friday
Suggested actions
Move money from savingsTransfers take 1–2 business days
Delay a scheduled paymentFees may apply after the due date
Review upcoming bills3 payments scheduled this week
A $34 overdraft fee applies to each item paid while overdrawn.
Fix it myself
Composed for you
Handled before it hurt
This month · replanned
PaydayRentTodayRefill
Whole again by the 28th
Caught 3 days earlyFriday was going negative
Rent is safeHeld before anything else
Looks good
Travel & Hospitality
01“Help me decide”
Stop making guests browse.
A filtered list makes them do the work. GenUI composes the day around their party, pace, and budget, ready to book.
Composed fromParty & paceExcursion catalogPort schedule
+10–20%
excursion attach rate when the day composes itself
Pilot target · vs. an untouched control
Step 1 of 3
Excursions
AllDatePortPrice
Reef Snorkel3 hrs · moderate · $89
Catamaran Sail4 hrs · easy · $95
Tulum Ruins6 hrs · guided · $119
Jeep Safari5 hrs · rugged · $79
Availability changes with tides and weather. Book by 6:00 pm the night before.
Build my day
Composed for you
Your day in Cozumel
Cozumel · Thursday · kid pace
Catamaran Sail#1 fit · $95
Reef Snorkel3 hrs · moderate
Quiet Deck Dayno transfers
Fits the whole partyKid pace, no transfers
Weather checkedClear through 4:00
Book the catamaran
Travel & Hospitality
02“Set this up for me”
Skip the reservation form.
Four dropdowns become one held table, composed around the whole party and tonight, a tap from confirmed.
Composed fromParty of 6Dining catalogTonight’s seatings
+8–15%
specialty dining bookings when the table is already held
Pilot target · vs. an untouched control
Step 1 of 4
Reserve a table
Select ▾
Jan 12 ▾
Select ▾
6 ▾
WindowStandard
Parties over 8, call the maître d’. Same-day changes at the podium only.
Find tables
Composed for you
Tonight’s table
Tonight · 7:30 · The Galley
Table for six, held
Window · deck 6
Grandma’s 80th, notedCandles ready at dessert
Held 15 minutesOne tap to confirm
Confirm the table
Travel & Hospitality
03“Plan my day”
Don’t make them re-plan.
A static alert hands the guest the problem. GenUI recomposes the day around the weather and holds what matters.
Composed fromForecastDay planHold rules
+8–15%
onboard spend per guest when the plan follows the moment
Pilot target · vs. an untouched control
Itinerary updateRain in Nassau until noon Thursday
Suggested actions
Move your beach dayAvailability varies by afternoon
Re-book dinnerTonight’s seatings are filling
Check the new tender timeUpdated 20 minutes ago
Missed excursions refund as onboard credit in 3–5 days.
Re-plan my day
Composed for you
Plans adjusted
Nassau · rain until noon
SpaBeachDinner
Your day, rearranged
Beach day intactClear skies by 2:00
Spa while it rainsBooked, deck 5
Looks good
Retail
01“Help me decide”
Three looks, not two thousand products.
“Wedding next Saturday, $500 for a suit and shoes” is a sentence, not eleven filters. GenUI asks what matters, size, color, budget, then composes complete looks ready to buy.
Composed fromThe askSize & fit historyLive stock
+10–20%
conversion when the outfit arrives assembled, not filtered
Pilot target · vs. an untouched control
VGV Market
Men’s formal
AllSuitsShoesUnder $500
Modern-Fit Suit, Navy$289 · 4.5 ★ · 312 reviews
Classic Oxfords, Brown$128 · 4.7 ★ · 540 reviews
Slim Chino Suit, Tan$248 · 4.3 ★ · 87 reviews
Derby Shoes, Black$142 · 4.6 ★ · 205 reviews
Showing 4 of 2,184 results. Refine with filters to narrow further.
Apply filters
VGV Market
Composed for you
Your wedding look
Wedding · Saturday · $500 cap
Navy$462
Charcoal$489
Slate$431
Suit, oxfords, beltComplete look · $38 under
Sized to your orders42R jacket · 10.5 shoe
Arrives ThursdayTwo days to spare
See the navy look
Retail
02“Set this up for me”
Skip the seven-step configurator.
Complex products die in dropdowns. GenUI assembles a complete, compatible build from how they’ll use it, one confirm away from ordered.
Composed fromUse caseCompatibility rulesInventory
+10–20%
configurator completion when the build assembles itself
Pilot target · vs. an untouched control
VGV Market
Step 2 of 7
Build your desk setup
Select ▾
Select ▾
None ▾
StandingFixed
* Required. Ships in 3–6 weeks depending on options. Compatibility not guaranteed across steps.
Continue
VGV Market
Composed for you
Your setup, assembled
Home office · standing
All 7 parts fit
$1,240 · ships together
Sized for a small roomCable tray + arm included
One swap suggestedWalnut ships 4 wks sooner
Add the bundle
Retail
03“Plan my trip”
One trip, not five tracking numbers.
Gear for a trip arrives as five orders and a hope. GenUI sequences the kit around the departure date: what ships, what’s in-store today, what to swap so it all lands in time.
Composed fromTrip dateStock & shippingOrder history
+8–15%
basket completion when the whole kit lands before the trip
Pilot target · vs. an untouched control
VGV Market
Order status
Trail bootsArrives Thu · warehouse A
Rain shellArrives Mon · sold by partner
2-person tentBackordered · 2–3 weeks
Water filterIn stock · ships separately
Delivery estimates are not guaranteed and may change after checkout.
Track 4 orders
VGV Market
Composed for you
Your trip, sequenced
Zion · leaving Friday
StoreDoorstepPacked
Packed by Wednesday
Boots in store today0.8 mi · held until 9
Tent swap suggestedSame specs · lands Wed
Order the kit
What we’d never generate
Checkout and payment, legal wording, core navigation. Anything that decides money or must be exactly right stays hand-built.
Have a screen like these? Bring it to the Accelerator and leave with it built.
Apply nowThe phone is one surface. GenUI composes them all.
Different customers bank in different ways. GenUI recomposes the experience for every surface, from a laptop to the kiosk in your branch lobby, delivering the right interface at the right moment.
Bank of VGV is our in-house demo brand, built to show what GenUI can do. In a real deployment, every surface is composed from your brand’s design system, components, and content.
Who it's for
For anyone ready to move their AI experience beyond plain text responses.
This is for the person who has to move a GenUI idea from interest to an approved investment, and who needs a broader leadership team on board before anything gets built. No engineering background required.
- You lead product, or you lead innovation, at your company.
- You see where an adaptive interface changes your roadmap.
- You need sign-off from a broader leadership team before anything gets built.
Why we built this
Too many GenUI projects die between the demo and the decision.
The hard part is proving where adaptive interfaces belong in the product and what they'll cost, to people who never saw the demo.
That proof requires product strategy and engineering estimates built together. In most companies, nobody owns that work.
The Accelerator exists to own it. Six weeks, VGV and L+R in the same room, strategy and cost estimate built side by side.
What you walk away with
Six weeks. Two deliverables your board can act on.
Live workshops
Two 90-minute sessions a week with the VGV and L+R teams, plus 1:1 office hours in between.
Your own use case
In week two, your team picks one opportunity from your own product. Every session after builds on that pick, not a canned example.
A GenUI demo
Built on your use case, in your brand.
An executive brief
The problem, the demo, the investment required, and the path to production, in a form you can hand to your board.
How the six weeks run
Six weeks, from fundamentals to a funded case.
- Week 1
What is GenUI
Align on GenUI fundamentals and how adaptive interfaces work.
- Week 2
Confirm the problem
Pick one real opportunity from your product and confirm the problem it solves.
- Week 3
Design the solution
Design the solution around that opportunity, in your brand.
- Week 4
Define the configuration
Define the configuration and technical approach the demo will run on.
- Week 5
Build the demo
Build the demo with the VGV and L+R teams in the room.
- Week 6
Finalize the demo
Finalize the demo and the executive brief that makes the case to your board.
Apply now
Applications close September 5. Next cohort starts October 5, 2026.
Who runs it
One team in the room, not a handoff between two firms.
Very Good Ventures (VGV) is Google's top-recommended Flutter firm, with 250+ projects delivered for brands including Toyota and Universal. VGV brings the GenUI engineering and a record of shipping production Flutter applications at enterprise scale.
L+R (Levin+Riegner) is a strategy and design firm with experience in brand and digital product work. L+R brings the strategy, the foundational design, and years of running executive workshops.
The same VGV and L+R people are in every session from week one, so nothing gets handed off between firms or lost in translation.
The Accelerator runs virtually, open to teams anywhere. Teams who prefer to meet in person can join sessions at L+R's studios in Brooklyn, Barcelona, or Doha.
Product leaders don't need another GenUI demo. They need a credible answer to what it would look like in their product and what it would cost. Working with L+R lets us put strategy, design, and engineering in the same room to answer that.
The organizations that win with GenUI will be the ones that treat it as a product decision, not a technical experiment. This partnership is built around that idea.
FAQ
Questions before you apply
What is the GenUI Accelerator?
A six-week program from VGV and L+R. Each team brings one real use case from its own product and leaves with a GenUI demo built on that use case, plus an executive brief written to make the case to fund it.
Who should attend?
Heads of product, CPOs, and innovation leads who need to move GenUI from interest to an approved investment. No engineering background required.
What's the time commitment?
Two live 90-minute sessions a week, plus 1:1 office hours in between, for six weeks.
Do we have to meet in person?
No. The program runs virtually, open to teams anywhere. Teams who prefer in-person sessions can meet at L+R's studios in Brooklyn, Barcelona, or Doha.
How does selection work?
Cohorts stay small on purpose. Applications are read as they come in, not batched at the deadline.
What happens after week six?
You leave with a demo and a brief built to fund it. If your team is ready to build, VGV and L+R can stay on as one team, from strategy through delivery.
When does the next cohort start?
October 5, 2026. Applications close September 5, or when the cohort fills. Applying takes about three minutes.