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From Concept to Creation: Kyle’s Role at VGV
Kyle joined VGV in March 2023, bringing over 20 years of expertise in leveraging technology to innovate and craft user experiences for digital interfaces, physical products, and ambient spatial experiences to the forefront of our Concept Technology team. His mission? To help identify the right solutions before reaching the traditional delivery process. By focusing on prototyping, rigorous user-centered design, and rapid insights gathering, Kyle ensures we approach every project with clarity and purpose.
K: My role is about experimentation and innovation to later inform what’s worth building and validating ideas early, so we can create products that truly resonate with users. I love being that bridge between design and technology, always in service of great UX.
Kyle’s Background
K: Before joining VGV, I spent over eight years at Frog, focusing on design technology for GE, Disney and more. I worked on prototyping solutions to answer tough design questions quickly, learning how to fail fast, uncover problems, and find opportunities.
From there, I led the technology team at Method, collaborating with brands like McDonald’s, where I helped to transform their mobile app, kiosk experience, and in-restaurant digital systems.
I then moved to Amazon, where I headed the Design Technology Team. My work focused on developing hardware and software concepts that were three to five years ahead of the product roadmap, prototyping and testing new ideas to pave the way for future innovations.
Can you describe a VGV project you're particularly proud of?
K: We’re working on a project that focuses on simplifying a highly data-driven and complex environment, specifically targeting audiences who may find it challenging to engage with or understand the information. Our approach centers on breaking down intricate data into intuitive, user-friendly formats that help guide users through the experience. By contextualizing the information in a way that’s accessible and engaging, we’re creating an environment where users can fully enjoy and connect with the experience, even if they’re entirely new to it. This makes the event or platform more inclusive and enjoyable for everyone, not just experts.
While I can’t share too much yet, it’s been exciting to see how we’ve tackled such a data-heavy challenge with user-first solutions.
Day-to-day challenges
K: At VGV, one of my biggest challenges has been building out our Concept Technology offering. It’s a new initiative for us, and we’re working to win the work while uncovering users’ needs and pain points in novel, intuitive ways.
Ultimately, the hardest part is uncovering real user needs and finding intuitive ways to solve their pain points. It’s about simplifying the experience while ensuring technology gets out of the user’s way.
Are there any emerging technologies or trends you find particularly exciting?
K: I’m always interested in using the best tool for the job. That’s why I’m such a fan of Flutter—it allows us to deliver consistent, high-quality experiences across multiple platforms without sacrificing quality.
I’m also intrigued by emerging trends like 3D technologies and open-source frameworks like Godot, which have the potential to elevate user experiences in new ways. I love exploring what’s coming next and figuring out how we can integrate it into future projects.
Looking Forward
What aspirations do you have for the impact of your work at VGV in the future?
My goal at VGV is to bring our exceptional product delivery quality upstream—to help clients unlock product innovation before development even begins. By combining rigorous design practices with rapid prototyping, I want to ensure every product we create is not only successful but also loved by its users.
Who is Kyle beyond VGV?
- When he’s not leading innovation at VGV, Kyle is an avid sim racer, a hobby he’s pursued since 1999!
- He also spends his time in Los Angeles with his two kids, balancing work, life, and plenty of racing practice!
Connect with Kyle on Linkedin >
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