The Power of Generative UI with Google’s GenUI SDK for Flutter

A Dynamically Visual and Infinitely Personalized Approach to Driving Customer Behaviors

VGV is pioneering a new era of Generative UI—powered by Google's new GenUI SDK for Flutter—to create responsive, visual interfaces that adapt in real time to user intent. Design elements are dynamically generated with user context in mind, not only making task completion faster and more intuitive, but allowing businesses to guide customers along high-priority journeys.

Visually Driving User Task Completion

Today’s most successful digital experiences aren’t just faster; they’re smarter and visually proactive. Generative UI transforms ‘flat’ interfaces and walls of text responses into dynamic UIs personalized to each user. The big idea is to create responsive, visual interfaces that adapt in real time to user intent.

Traditional LLM

Experiences are largely text-based. Users describe what they want, and the system replies with static responses or links.

GenUI

Elements are dynamically generated based on intent. Translating user goals into interactive components, guiding through a personalized flow.

Google’s GenUI SDK sets up your enterprise to take the next step into the era of agentic-driven interaction. The way people interact with your enterprise is about to expand - across mobile, web, kiosks, emerging agentic experiences, and 3rd-party apps (like the GPT Store). Google’s GenUI SDK sets your organization up to thrive in this new landscape by centralizing how your UI is generated.

The Benefits of Google’s GenUI SDK

Google's GenUI SDK uses their Flutter's multi-platform UI toolkit to transform large language model (LLM) responses into live, structured UIs. Instead of returning text, the model outputs JSON mapped to Flutter widget trees that are rendered instantly on screen.

Adaptive Experiences Take Personalized UIs and Workflows to the Next Level

A single generative logic can produce UIs for mobile, desktop, web, embedded systems, and more - that not only are personalized to each individual's historical behaviors, but also proactively drive workflows and guide customers towards desired business outcomes.

New Revenue Streams & Differentiated UX

Dynamic, context-aware interfaces enable premium experiences, real-time personalization, and new monetization models. Your customers will be able to complete tasks with your brand faster than with your competitors.

Massive Acceleration in Product Velocity & Cost Efficiency

Instead of designing and coding every variant, generative UI lets AI generate UI on the fly while still respecting brand and UX constraints and enterprise compliance requirements.

Potential Industry Use Cases

Travel & Hospitality

Guided trip planning and booking

Banking

Smart financial planning assistants

Insurance

Claim processing automation

QSR

Personalized, visual ordering

Why Google’s GenUI SDK is Different from Others

Schema-backed Widget Catalog

Keeps generated UIs safe, composable, and developer-controlled.

Native Flutter Integration

Ensures smooth, high-performance rendering across devices

Real-time Feedback Loop

Syncs user interactions back to the model for adaptive improvement

Why Flutter Fits

Flutter’s declarative, widget-based model makes runtime UI generation simple. Its architecture treats dynamic composition as a first-class concept — perfectly aligning with AI-driven design.

How might this new experience integrate with previously-made LLM investments?

We understand your enterprise has likely already significant investments in your tech stack and LLM capabilities. There are ways to modularize an approach into this new space, allowing you to build on what you have—not start over—and explore flexible architectural options that fit your roadmap.

VGV’s Partnership with Google and Flutter

“Our goal for the GenUI SDK for Flutter is to help you replace static ‘walls of text’ from your LLM with dynamic, interactive, graphical UIs. Ultimately, the aim is to increase interaction bandwidth for users, making task completion faster and more intuitive.”

Seth Ladd, Google Flutter & Dart

Leading VGV clients are already exploring GenUI

VGV’s Approach

Not sure how to get started?

VGV combines deep Flutter expertise with hands-on experience building GenUI prototypes in partnership with Google. Exploratory, proof-of-concept sprints help stakeholders gain confidence in this space, where our team can assess various opportunities through business value analysis, concept testing with users, or technical exploration and prototyping.