Hamilton
The first commercial Flutter app makes exclusive Hamilton musical content accessible to all.
Industry
Entertainment
Project Type
New Flutter App
VGV Services
Design, Engineering, Program Management
The first app built with Flutter outside of Google
Hamilton tells the story of the American Revolution with a fresh, radical, critcally-acclaimed approach.
The app development process matched this revolutionary spirit. Very Good Ventures built and continues to maintain the official Hamilton app, the first commercial app ever built with Flutter outside of Google, bringing exclusive content to fans on any device.
The Hamilton app initiated the Flutter revolution as the first major commercial app built with Flutter.
The Challenge
Hamilton needed a mobile experience that delivered equal access to exclusive content — regardless of device.
Hamilton: An American Musical — winner of 11 Tony Awards, a Grammy Award, and the Pulitzer Prize in Drama — has been running on Broadway since 2015 and remains home to the most sought-after tickets in the industry. Hamilton needed a mobile app to streamline entry in its daily ticket lottery, with inclusivity as a central value. The app required seamless functionality across iOS and Android, a quick launch timeline, and a wide feature range including ticket lotteries and merchandise — all within budget. Design prioritized fans with a focus on accessibility, performance, and consistency across all devices.
Fast-tracked to launch in three months
Using Flutter, VGV launched the Hamilton app simultaneously on iOS and Android in just three months, eliminating the choice between iOS or Android entirely. Full feature parity across both platforms without resource compromise.
The app delivered a robust feature set from day one: a daily ticket lottery, HamCam camera filters, news and updates, and an in-app merchandise store. The result was a consistent, feature-rich experience that was fast and cost-effective to develop.
The VGV team created an unprecedented experience for Hamilton fans and has been a trusted partner since 2017. There's no better team to help us give our fans incredible ways to connect with the show.
Mike Karns
CEO · Marathon Digital & Hamilton Marketing
Key Innovation
Breaking boundaries with serverless infrastructure
The Hamilton app was one of the first large-scale commercial apps built entirely on Firebase and the Google Cloud Platform. This serverless approach meant the team could focus on features, not infrastructure — with automatic scaling to handle demand spikes like new city launches and lottery announcements.
Firebase provided real-time data synchronization, push notifications, authentication, and analytics out of the box, while Cloud Functions handled the lottery logic, merchandise integrations, and content delivery pipelines.
Why it matters
Results & Impact
Robust feature set
Daily ticket lottery, HamCam camera filters, news and updates, an in-app merchandise store, and more
500K+ monthly active users
At its peak, more than a half million active mobile app users per month
3.5M+ installs
Mobile application installations across iOS and Android
100M+ lottery entries
Over 100 million ticket lottery entries have been processed
7+ year partnership
VGV serves as the comprehensive team providing product leadership, design direction, architectural stewardship, backend development, growth, reporting, and Flutter development. The app remains the longest-running and most successful Flutter app in production.
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