Flutter for good times. Flutter for bad times.

March 16, 2020
March 16, 2020
updated on
June 24, 2021
Guest Contributor

Flutter’s tagline of “Beautiful native apps in record time” is more important now than ever. When times are good, Flutter teams can create more, faster. When times are tough, Flutter teams can do more with less. Flutter enables app teams to create more value with their available resources. 

What is Flutter?

Flutter is Google’s UI toolkit for building beautiful, natively compiled applications for mobile, web, and desktop from a single codebase.


Flutter’s value goes way beyond simply producing multiple apps from a single codebase — it helps product and engineering teams operate more effectively.

Flutter Means Speed In Good Times

When the market was screaming hot, the Flutter conversation tended to steer away from the “buy-one-get-one” story. The story focused on moving faster than the competition, iterating and experimenting more effectively, and getting more value added with each hour spent.

Flutter Means Efficiency In Bad Times

Now, unfortunately, we find ourselves in a period of global uncertainty.  As a result, Flutter’s story will undoubtedly shift to its most basic value proposition — with Flutter, you can do more with less.  Perhaps the resulting growth in Flutter development will be even more spectacular than before.

Flutter — Do more with less

Here are some ways that multi-platform solutions like Flutter (and perhaps React Native, Xamarin, etc.) can help development teams do more with less.

🎳 Build one, get many

Flutter is not “Build One, Get Two”, it is “Build One, Get Many”. Flutter enables development teams to write code once that runs on iOS, Android (both phones and tablets), macOS, Windows, ChromeOS, Web and more. This aspect alone drives many teams to build with Flutter, and for better or for worse, it is more valuable now than ever.

🤹‍♀️ Flutter streamlines teams

Flutter’s benefits go beyond the single codebase. Flutter enables lean engineering teams to be highly productive, but also enables other teams to be more efficient. From project management, design, QA, and basically any supporting role, more can get done because there is less overhead to coordinate and manage.

🏎 Flutter development is fast

Flutter’s speed and efficiency also applies to its developer experience. Native developers that switch to Flutter often say that they can build the same app faster with Flutter. Even if your target is a single platform, Flutter may still be faster and more cost effective than building natively.

🤓 Flutter keeps developers happy

Ask a Flutter developer and they’ll tell you that Flutter makes mobile development fun again. Dart is a strong, high-quality language that is easy to learn. The Flutter tooling is top-notch. Building layouts and debugging them is no longer as frustrating, and hot reload eliminates time wasted waiting for a simulator to reload.

🛠 Flutter makes engineers more versatile

Front-end developers tend to specialize in web, desktop, iOS, or Android. Flutter developers can just as easily develop for macOS or the Web as they can for iOS or Android. Flutter turns front-end developers into highly flexible engineers that can work on the product regardless of the platform.

🎊 Flutter is a source of positivity

In a time of uncertainty, Flutter can help teams stay positive. Flutter itself is an inspiring growth story. Teams beginning a Flutter journey will be championing a new initiative, which can be exciting. Perhaps most importantly, the Flutter community is also one of the most positive, friendly, inclusive, and collaborative developer communities out there.

Consider Flutter for your app team

At the end of the day, Flutter is a tool that can help development teams do more with what they have. Flutter may or may not be right for your team, but we would recommend giving Flutter a look. There are many resources available and a strong community that can help your team begin the Flutter journey. The time has never been better to get started on a Flutter transformation.

Why not start now? After all, when the going gets tough, the tough get Fluttering.


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