Alejandro De La Cruz

Alejandro has 15 years of B2B, SaaS, and consulting experience, having worked across industries and products that include frog Design, Tableau, Salesforce, and Iterable. In a past life, Alejandro started his career as a journalist in the early days of media's digital revolution, both in for-profit and nonprofit journalism. One of his proudest stints was working with StoryCorps, where he spent over year recording stories across the United States in an airstream trailor. Alejandro values the intersection between the art and science of marketing, focused primarily on understanding the needs of clients and customers while enabling his team with data and insights that drive better decision-making across sales and marketing.