In response to the recent growth in individual investing, MarketWatch saw a need for engaging and realistic investment training. They created a web-based investment game called the Virtual Stock Exchange where users build portfolios, react to markets in real time, and compete for a spot at the top of leaderboards.
While the Virtual Stock Exchange game was widely successful, MarketWatch wanted to better engage the education and university market with a new mobile app. The project to build a mobile app kicked off three months prior to the start of the academic year in September, giving the developers a tight deadline to build a worthwhile experience.
MarketWatch, part of Dow Jones, quickly realized developing native iOS and Android apps would require more time than they had, so they brought in Flutter agency Very Good Ventures to design, build, and launch the Virtual Stock Exchange app before the start of the new school year.
“Thanks to Flutter and VGV, we delivered on our goal of building a fun, engaging, and performant app for all screens and mobile devices in significantly less time and cost than if we built it natively. The team and thousands of players are very happy with the results.”
Clarence Kwei, SVP Consumer Technology, DOW JONES
As a result of their new Flutter-based development process, MarketWatch has seen improved developer efficiency and a 50% reduction in development costs. Based on this success, the team is exploring building more Dow Jones apps with Flutter.
Read the full story on the Flutter Showcase