%20(1).png)
We’re incredibly excited to share some big news: Very Good Ventures (VGV) will be the primary sponsor of Daniel Suárez’s No. 99 Trackhouse Racing Chevrolet at the NASCAR Cup Series race at Pocono Raceway on June 22!
Both companies share the commitment to delivering world-class experiences at the intersection of live sports, digital product design, and next-generation technology.
If you’ve followed our partnership with Trackhouse, you know this is much more than having our logo on Daniel’s car. It’s about building something bigger—redefining how sports teams engage fans, leveraging technology to create more innovative experiences, and pushing the boundaries of what’s possible both on and off the track.
A Partnership Built on Innovation
Earlier this year, we joined forces with Trackhouse as their official digital design and development partner. Since then, we’ve been working side by side to bring next-gen tech to race day: everything from real-time race data apps and fan-friendly bigscreen visualizations displayed to a localized pit box server that keeps everything running smoothly, even in chaotic race-day environments.
We also leveraged the power of AI tools, such as Windsurf, to accelerate code development and generate smarter, more flexible solutions, particularly for complex data visualizations and user flows tailored for VIP guests.
This tech debuted at the Daytona 500 in February, and we’ve been building on that momentum ever since.
"We’re proud of the close, collaborative relationship our teams have built, and believe this sponsorship is a testament to our shared ambitions," said David DeRemer, CEO of Very Good Ventures. "Beyond the pit box VIP experience, we’ve designed and delivered complex, race-day technology, from custom hardware setups to AI-powered tools that uncover strategic insights. It’s a true innovation partnership, and seeing the No. 99 Very Good Ventures Chevrolet on the track at Pocono is just the beginning."
A Shared Tech Vision for the Future of Sports
As Trackhouse’s official digital design and development partner, VGV is helping the team scale new fan experiences and operational tools with bold, tech-forward solutions.
Together, we’re fusing live racing and high-performance technology to redefine what’s possible in sports and entertainment—from the track to the app, and everywhere in between.
"Technology is the key to future success in NASCAR and maybe all of the world," said Suárez, the only Mexican driver to win a Cup Series race. "We look at Very Good Ventures as a partner who will not only help on the business side, improving our interaction with race fans, but their expertise in everything digital, including artificial intelligence, will lead us to faster race cars."
About Trackhouse Racing
Founded in 2020 by former driver Justin Marks, Trackhouse Racing is reshaping NASCAR and global motorsports through its high-performance teams, international talent program, and growing MotoGP presence. With innovation at its core and a bold vision for the future, Trackhouse is where entertainment, competition, and technology converge.
About Very Good Ventures
Very Good Ventures (VGV) is a global leader in digital product design and development. As pioneers in Flutter, experts in scalable architecture, and creative technologists at heart, VGV helps top brands craft beautiful, high-impact applications for every platform. From AI-enhanced builds to cross-device product strategy, VGV powers the next generation of digital experiences.
Media Contacts
Drew Brown
Sr. Director of Media Relations, Trackhouse Racing
dbrown@trackhouse.com
Chelsea Pritchard
Director of Marketing, Very Good Ventures
media@verygood.ventures
Watch the event
You can catch the No. 99 VGV Chevrolet live on June 22 during the NASCAR Cup Series Race at Pocono on Amazon Prime at 2 p.m. ET.
Stay tuned for updates on the event and its ongoing activities!
.png)
