# 5-Star Air Carrier Scales Digital Experience

> Empowering JSX to own its digital future with a scalable Flutter app, modern UX, and seamless Navitaire integration.

- Source: https://verygood.ventures/success-stories/transforming-a-5-star-air-carriers-digital-experience-for-growth/
- Client: JSX
- Industry: Travel & Hospitality
- Services: Application Development, Product Strategy

---

JSX is a 5-star air carrier revolutionizing short-haul travel in the United States. Combining the convenience of private aviation with attainable fares, JSX delivers a semi-private, frictionless flying experience across major routes. Known for its innovation and hospitality, JSX operates with a mission to make flying fast, fun, and joyful again.

## The Challenge

JSX, a 5-star air carrier that offers the perks of private airfare at attainable fares, faced a pivotal moment in their growth journey. As the company scaled, it sought greater ownership of its digital customer experience to align with its brand and operational goals.

Their outdated Xamarin-based mobile app posed significant challenges:

-   **Limited Ownership:** JSX’s reliance on external expertise and outdated social tools hindered their ability to adapt and innovate.


-   **Technical Constraints:** The deprecation of Xamarin and the complexity of Navitaire's backend systems slowed progress and stifled opportunities.


-   **Growth Ambitions:** Expanding beyond core flight services to ancillary revenue streams (e.g. loyalty programs, rental cars, and additional services) required digital solutions capable of supporting new offerings. 

JSX needed a partner to deliver a modern app that would not only address these challenges, but also:

-   Enable scalability, innovation, and operational control
-   Focus on driving revenue
-   Enhance the customer experience  


## Our Solution

We partnered with JSX to build a Flutter-based mobile app that combined modern design, robust engineering and scalable architecture with an overarching focus on the customer experience and revenue growth opportunities.

> “We knew VGV were the Flutter experts. That aspect in itself was a no-brainer. When we made the decision that Flutter was right for us, we wanted VGV.” – JSX Digital Product Owner

![__wf_reserved_inherit](/assets/images/success-stories/transforming-a-5-star-air-carriers-digital-experience-for-growth/body-0.avif)

This new end-to-end transformation delivered:


-   **Best-in-Class Code Architecture:** A robust, modular, and scalable app architecture based on Flutter, adhering to strict best practices and high-quality engineering standards.

-   **Scalability for Growth:** An app structure and experience built to support new revenue opportunities and expand JSX’s digital ecosystem.

-   **Modern UI/UX Design:** A clean, intuitive interface that embodies JSX’s brand and drastically improves usability.

-   **Backend Integration Excellence:** Seamless backend connectivity by leveraging Navitaire’s Dart SDK to streamline integration, ensuring seamless backend connectivity.

-   **Process Transformation:** Improved workflows and knowledge sharing processes that gave JSX empowered ownership, helping them transition from supporting their digital products to fully owning them. 

> "The team has done an amazing job. Our team has had nothing but positive things to say. Thank the team for me as they've performed this transition above expectations." – Craig Airitam, Chief Information Officer, JSX

![__wf_reserved_inherit](/assets/images/success-stories/transforming-a-5-star-air-carriers-digital-experience-for-growth/body-1.avif)

## How We Did It

**Discovery & Design Foundations:** We began with a comprehensive UX/UI audit to align designs with JSX’s brand identity and operational needs. By creating reusable components and streamlined workflows, we developed a scalable design system that delivered a consistent, high-quality user experience. Close collaboration with stakeholders ensured strategic architectural decisions to support JSX’s growth and digital ambitions. 

**Development & Delivery:** Using Flutter, we built a modular, enterprise-grade app with 100% test coverage, CI/CD pipelines, and automated quality checks for reliability and scalability. The team overcame complex integration challenges with Navitaire’s backend, optimizing internal processes for efficiency.

**Beyond the App:** The VGV design team extended JSX’s brand beyond their app, crafting an integrated UX/UI experience across key touchpoints. This included the Flight Information Display System (FIDS), providing real-time flight updates in JSX hangars, and the In-Flight Web Home Page, a responsive platform offering flight status, refreshment options, and exclusive promotions for travelers. 

**Knowledge Transfer & Offboarding:** VGV delivered a seamless handoff, praised by JSX leadership as one of their most effective transitions. This collaboration empowered JSX to take ownership of its platform and continue innovating confidently.

> “We are a better team because of your team. We are very proud of our process and product now.” – JSX Digital Product Owner

![__wf_reserved_inherit](/assets/images/success-stories/transforming-a-5-star-air-carriers-digital-experience-for-growth/body-2.avif)