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At Very Good Ventures (VGV), we’re all about pushing boundaries when delivering solutions. So when the unique opportunity arose to design a NASCAR Cup Series paint scheme for Daniel Suárez’s car at Pocono Raceway, we immediately were in.
This was an amazing opportunity to collaborate with Trackhouse Racing and take our relationship to the next level, highlighting both brands in a major way.
Designing at Full Speed
The canvas was unlike any we’d worked on before—a fixed, 3D canvas, which is a significant departure from the fluid, multi-screen digital journeys we typically architect. Every inch counted, not just for aesthetics, but for inclusion of critical sponsor placements and adherence to rigid NASCAR regulations. Our challenge became the strategic puzzle of integrating numerous sponsor logos and required association elements, while ensuring our core brand pieces remained cohesive and impactful.
That’s where the fun began: We approached this not just as a design task, but as an opportunity for storytelling and brand immersion.
- The vibrant VGV blue forms the car’s unmistakable foundation.
- The white nose? A subtle, clever nod to our beloved unicorn mascot’s snout, with a fade designed to convey our speed in delivering work.
- Look closely at the roof, and you’ll find our horizontal logo woven into a textured, tire-like pattern: a way to display our full name on the car where space is at a premium, adding depth without clutter.
This scheme was designed with our classic brand elements in mind—the VGV blue, our unicorn, unique shapes, and typeface—ensuring it stands the test of time.
Fueling Identity
Beyond the main visuals, we sprinkled in plenty of easter eggs for those in the know. Our Flutter expertise is literally built into the car, with Flutter logos subtly placed on the bumper and fenders. Adjacent to the gas tank, you’ll spot "Hot Reload!", a Flutter feature that allows you to quickly inject updated source code into a running application without needing to restart the entire app. But on the #99 Very Good Ventures Chevrolet, it was a playful nod to our development speed, merging the world of fueling a race car with pushing new code.
Above the jack points, "Get Faster" is a direct nod to conversations with Andrew Lukanich, Trackhouse's Chief Revenue Officer, about aligning all goals to gain speed both on track and in support off track, doubling as a literal instruction for the pit crew. And for a truly personal touch, the "A+I" on the rear of the car represents the first initial of VGV's CEO's two daughters, a sentimental play on AI.
As a remote and international team, our passport initiative is a core part of VGV culture—an engaging way to document our teammates’ journeys and celebrate their milestones along the way. This inspired the "bumper sticker" design on the car’s rear, symbolizing our diverse team with unique badges, including both the United States and Mexico flags for Daniel Suárez, alongside a "Global Team" sticker.
Our partnership with Trackhouse Racing runs deep; we’re not just a sponsor, but their digital & AI solutions partner. We wanted this collaboration front and center. You'll see the Trackhouse, VGV, and Flutter logos aligned—visually representing a layered partnership: Trackhouse and VGV collaborating on digital innovation, with Flutter as a key part of the technology driving it forward.
This sponsorship was a natural evolution, building on our work in designing their VIP pit box experience, which led directly to this Amazon Prime-broadcasted race.
The branding extended beyond the car. We designed Daniel Suárez’s race suit and the crew's gear with the same VGV brand elements, ensuring a holistic visual experience from driver to car to crew, both on and off the track.
Ultimately, this project wasn't just about designing a cool race car; it was about strategically driving brand recognition on an entirely new stage. It showcased our ability to blend creative design, brand identity, and technical understanding, delivering a powerful statement for VGV at 200 miles per hour.
Want to Go Further, Faster?
Whether you're looking to elevate your brand, build multi-device digital experiences, or explore what’s possible with AI and Flutter, we’re ready to steer you in the right direction.
Let’s build something bold together. Contact us or learn more about our work to see how we can help you accelerate your vision, with impact.
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